Combine The Online And Offline World In Your Business
After many weeks of confinement, many sports centers and other sectors are starting to see the light in order to reopen their facilities.
During the state of alarm caused by COVID-19, a good number of centers offered their services online and now that they welcome their clients back in a presidential way they intend to shelve the remote modality. Is a mistake.
As we have already said for some time, with the return to normality the present part of the activities will have to live with the online mode of the same.
Now we explain why and give you some ideas to make the most of this present-digital coexistence, which is actually a great advantage for you and your customers.
Here are some clues as to why online mode has come to stay:
There are people who would prefer the online mode now that they know it
After trying the online lessons by force of circumstances, there are many people who are beginning to enjoy its advantages: greater comfort to attend classes from home, save time by eliminating the journey to the sports center, be able to train in pajamas …
Many of these clients will rarely show up at your facilities, except when the business is impossible to do at home for the specific material that is needed, sometimes only available in your center. And you can’t miss them: online sessions are the solution.
Limited abhor: not everyone can always come
With the necessary limitation of the capacity of the rooms that you have to apply in your center, all your customers will not always be able to go to the classes that interest them.
For this you must also have an online calendar for the lessons so that they can be booked when they no longer have free space in the room.
Online sessions: a service in itself
You shouldn’t look at online sessions just as a substitute for face-to-face lessons.
On the contrary, online lessons can have their own added value and differentiate themselves from those you give in the school: shorter or longer sessions than the presidential, lessons that include live questions and questions, individual online lessons, etc.
Let’s see how.
Mixed coupons for attendance and online classes
It’s a great idea to give your clients the ability to attend both face-to-face and online classes, and you can do this by integrating a number of each session mode into a single class coupon.
For example, you can create a 10 session voucher, with 5 online and 5 in attendance. From the TIMP app your users can book the desired mode.
Exclusive activities in online format
As we said before, online sessions are a service with a value of its own. Take advantage of this way of communicating with your clients and offer them something they don’t find in your center, such as personalized advice on certain activities, professional counseling sessions (for example for future pilates teachers), online nutritional advice, etc.
Possibility of recovery in online mode
What if I also gave him the opportunity to retrieve a present lesson, but in online format?
If the reason they have not been able to attend a session at your center persists, surely being able to catch up on the lesson from home is the ideal solution.
Streaming of the lectures
Do you find it difficult to have two diaries in the center, one with presence sessions and the other with online sessions?
So you will have two audiences: one in the center and the other from home, covering a much wider range of customers.